Planet Next

Next Management / 2019

We were tasked by Google to redesign the online experience for TensorFlow, their open source machine learning platform. Our scope included not only refreshing the design, but strategic and visual repositioning. I was responsible for rapid prototyping during our user testing phase, establishing and implementing site wide visual language, and creating a design system to organize vast amounts of informational pages.

A main objective of site redesign was to re-organize the information architecture and provide streamlined entries for users with different skills levels and ML goals. We also needed to unify a range of content and resources that had been added on over time into a cohesive structure.

We began the reorganization process by pulling the existing architecture into a sitemap and listing out the content of each page. Taking Google’s prior user research into consideration, we took a macro look at pain-points and labels to iterate 3 new variations of the sitemap and page content. We then created wire-frame prototypes based on the site map variations and began user testing with Google. 

Client:
Google

Studio:
Upperquad

Year:
2017

Creative Lead:
Kailie Parrish

Art Director:
Evan Corrigan, Marcio Gutheil 

Senior Strategist:
Danielle LaRoy

Producer:
Wyatt Barry

Contributions:
Wireframing, User testing, Art Direction, Design